BRANDING BY LEFHART!
We are happy to share our knowledge about building a brand for your business with you. Branding your business online, offline or both. Let’s brainstorm together about campaigns, lead generation and creating brand awareness. Take advantage of our extensive experience and case studies.
BUILDING A BRAND
Building a brand is a very important factor in your online and offline marketing strategy. To get people to fall in love your brand is the best what can happen to your business. It makes your customer loyal, they spread the word and they become your walking billboards. The more ambassadors you create for your brand, the better!
But how do you make this happen? Because to make people love your brand is not a easy task. So what’s the best strategy to built up your brand?
A successful brand has to be consistent in their communication and the customer needs to have the same experience every time he interacts with your company, service or product. It has to be recognizable and it has to be simple.
Examples where customers can interact with your brand:
- Your physical store or office
- Packaging, brochures, business cards and other print communication
- Website & online advertising
- Content marketing & social media
- Sales & customer service
Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers. 10 tips to build your brand:
- Know your target audience from the inside out.
What are they like, what do they like and what do they prefer? Can you connect with them to let them know that you know them? Can you relieve their pain points and give them solutions?
- What does your business stand for. Be as clear as possible.
Let your audience know who you are. So they can relate to you. And let them know you share the same thoughts and views.
- Make a thorough report of your closest competitors in your market.
What do they stand for and what are their success stories. Make sure you have a different story to tell with your own kind of flavor and your own identity. How do people find them and what are they doing to find their customers. How can you perform better than them and make a difference.
- Make it clear to yourself what your big benefits are and use them consistently.
Start with 5 benefits and give them as much exposure as you can.
- A nice logo and a good slogan is helpful as well.
That’s the way your customers are going remind you and spread the word. It’s important that your logo fits your strategy and identity. Make sure the font, colors and brand mark really fits your business.
- Communication is key, so a consistent tone of voice is very important.
When you write informal language on your website, use informal talk in your advertisement as well. If you own a store with employee’s, they have to treat the customers as one. A consistent approach would be ideal.
- Having an amazing elevator pitch is a must!
Why should your audience buy your stuff? What problem are you going to solve for them. Your message should be associated with your brand. Make your pitch simple and clear in about one or two sentences. And don’t change it, stick to it.
- Tell your customers all those great success stories.
Let them share your best stories that as a whole tells your brand’s story.
- Use all above eight steps over and over again.
In every communication with the outside world, expose them and blend them in every aspect of your business.
- Stick to your branding plan.
Don’t change it! Let it become a mantra.
TOGETHER WE’LL BRAND
Again, we are happy to share our knowledge about building your brand online and offline with you. Let’s brainstorm together about campaigns, lead generation and branding. Take advantage of our extensive experience and case studies. Let’s talk!