Every company has an image or a corporate identity. Your corporate identity affects the image of the organization and also the way your target audience perceives your brand.
The identity of your company is expressed through design, communication and behavior. The visual expressions of the company must give a good impression of the company philosophy. These must connect seamlessly. The importance of a good corporate identity for a company is therefore huge.
A corporate identity consists of the following elements:
- Logo, consisting of a word mark with possibly an image
- Typography (font and layout)
- Shape elements (grid, surfaces, shapes and other graphic elements)
- Image style (photography or illustration style)
- Tone / Language
These components together form the corporate identity. The components comply with certain guidelines and are used for creating visual communication tools. Think for example of business cards, brochures, flyers, vehicle lettering, corporate clothing, a website and much more.